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We believe in an economic system that is circular, regenerative, transparent and inclusive. A system that shares prosperity with all its stakeholders not just the shareholders.



Our journey to creating a better world is only just beginning and we know that the road ahead of us is a long one.

Two of our enduring promises are to always be transparent and communicate openly; finding strength in our vulnerability.

Honouring these promises means discussing the challenges we face and how we aim to overcome them. We wouldn't be here without the support of you, our believer, so it's important that we remain honest and transparent, and take you on this journey with us - you are invaluable stakeholders in our business.

We also recognise that some of what we want to achieve is much bigger than ourselves and will warrant the collective power of community. We promise to do everything in our power to move the needle forward through collaboration with our peers, organisations and suppliers.

Roadbumps to creating a better world

  • If we as a global community have any chance of avoiding the complete breakdown of our planets natural systems on which all life depends, and all societies are built, we have to implement "rapid, far-reaching and unprecedented changes in all aspects of society." Those aren't our words. Those are the words of the IPCC - a collection of the worlds greatest climate scientists who use the most advanced and comprehensive technology and science available to deeply understand how our planet's climate is changing and how it will continue to change - unless we do.

    The IPCC are not talking about small changes like using a reusable cup instead of a disposable one, or organic cotton instead of industrialised cotton, or recycled polyester instead of virgin. They are talking about systemic change. And if we are to change the systems by which we live and do business, then we need a completely new way of thinking, completely new rules, and a completely new vision.

    It's our vision that we operate our business in a way that doesn't generate prosperity for just a few, but shares the prosperity we create amongst all of our stakeholders. After all, we are all in this together.
  • One of the biggest challenges we face as a business with a mission to transform the fashion industry to one that is transparent, circular, regenerative and inclusive is managing our growth, and perhaps more importantly, utilising our growth.

    As we grow our use of energy and as our resources grow, so too does our ability to influence and impact those we cross paths with. The basis of a circular business is to decouple economic growth from the use of finite resources and use only renewable energy to power it's operations.

    When we achieve this circular business model, our growth will allow us to achieve our mission. Ultimately we will be judged on this over time. As proud as we are of our achievements to-date, there is more still to do.
  • From the very beginning we have put our manufacturers and suppliers at the centre of our business. We have gone to great lengths to build long-term, mutuallly-beneficial relationships that we hold very dear, and which we have always transparently shared with our believers. We also take a robust approach to working with new makers or suppliers to ensure they meet our standards and expectations of doing business.

    A big challenge for us of being located in New Zeland (further amplified by the global pandemic) is the auditing of our supply chain. On top of the often prohibitive costs, many of our New Zealand-based manufacturers are comparatively small and not set up with the same infrastructure to tick all the boxes in an audit designed for large manufacturing facilites typically seen overseas. We are also faced with a huge dilemma of our business out-growing the capacity of some of our New Zealand-based makers or the simply not finding the manufacturing capabilties we need here in New Zealand.

    A central purpose for MM has been to help revitalise the New Zealand apparel manufacturing industry, despite the higher costs involved, by remaining loyal to our local industry.


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